Web Design & Digital Marketing
Bio-Rad.com Website
Website Design and Content Management
Manage and update the digital content for Bio-Rad’s Clinical Diagnostics Group. Art direct, design, build and curate marketing and promotional pages. Maintain compliance and relevancy of highly regulated materials that are presented online.
Content Development Mapping
CMS Workflow Process for Bio-Rad.com
Created a visual map as a helpful guide for stakeholders (Marketing, UX designers, IT) who are developing or building content within a webpage. The purpose is to help marketing visualize and identify the content they must develop, as well as help the UX designers correctly transpose the marketing-provided content into the correct fields within the Document Control Record (DCR) of the Drupal CMS.
COVID-19 Campaign
Product and Testing Solution Awareness
Designed and created assets for Bio-Rad’s digital marketing campaign for COVID-19. Curated ad placements and helped develop supporting print collateral.
Click on any image to open link.
Landing Pages
Sample Email
Product Brochure
Print Ad
Map of Customer Journey
Transfusion Science Webinar
Educational Webinar Series
Art directed, designed and managed the program and digital automation of the campaign. The successful webinar series was created to help customers stay current with best practices in transfusion medicine which features key opinion leaders in the industry.
Test Your Knowledge Series
Educational Program for Hemoglobinopathy Testing
The microsite and digital campaign were created to help customers build and grow their knowledge and understanding of chromatograms, as well as to help them evaluate more difficult ones. The site provides a series of educational case studies which are published on a quarterly basis.
SharePoint Intranet Site
Internal Communications for Change Management
The Bio-Rad intranet site was created to help employees navigate through changes in processes within the company. The program required biweekly email communications, and creation of landing pages, newsletters and repositories.
Due to restricted intranet access, click on the images to view screen captures.
Action for Results Training
Annual Planning Cadence
Change Agent Network
Portfolio Decision Team
On-Market Products
